Abantu abalwazi kahle lolu daba bathi iGopuff, okuyinkampani engu-$15 billion yokulethwa kwezidingo, ayigcinanga nje ngokunciphisa amaholo abashayeli bayo, kodwa iphinde ikhokhele abashayeli abavamise ukuba ngaphansi kuneholo labo. Lokhu kuwuphawu lokungasebenzi kahle futhi kwenza abantu bangabaze ikhono lenkampani lokukhulisa ibhizinisi layo. .
Umshayeli endaweni ematasa yenkampani yase-Philadelphia ulinganisele ukuthi cishe ingxenye eyodwa kwezintathu yomholo wakhe wakwa-Gopuff wawungaphansi komholo wakhe obaliwe wokugoduka nawo. Uthe inkampani yake yamkweleta imali elinganiselwa ku-$800. Abashayeli bakwamanye amadolobha bathi lo mkhuba uvamile nasendaweni. Bacele ukuxoxa ngezindaba ezibucayi zangaphakathi ngaphandle kokudalulwa.
I-Gopuff inohlelo lokuthi abashayeli baqhudelane nabamele izinkampani ukuze bathole amaholo abo, futhi uma kuphakama ingxabano, i-Gopuff ivamise ukukhokha umehluko. Kodwa abashayeli bathi kungase kuthathe amasonto ambalwa ukuthi imali yokushintsha ivele kuma-akhawunti abo asebhange.
Le nkampani yehlise amaholo aqinisekisiwe aphansi abashayeli ngemuva nje kokukhuphula i- $ 1 billion kubatshalizimali abanjengoBlackstone, ngakho-ke isivele ibhekane nokuphikiswa okuqinile. Amaphutha okukhokha ayisikhalazo esivame kakhulu phakathi kwabashayeli, okungenzeka kube inkinga ku-Gopuff njengoba izama ukunweba ibhizinisi layo emhlabeni jikelele.
Umphathi we-warehouse obesingatha lezi zikhalo zesinxephezelo uthe ukulungisa isikhalazo ngasinye kuyinqubo edla isikhathi futhi kuwuphawu lwemisebenzi engasebenzi kahle ye-Gopuff. Le nkinga ingase ibe yimbi kakhulu njengoba isikali sikhula, futhi ivimbe imizamo yokwenza ibhizinisi lisimame—futhi iphazamise ubudlelwano nosonkontileka nabanye abasebenzi.
"U-Gopuff uzibophezele ekudaleni okuhlangenwe nakho okuhle kakhulu kozakwethu bokulethwa," kusho umkhulumeli wenkampani. “Njengoba sikhula, siyaqhubeka nokutshala imali eziteshini zethu zokuxhumana nabalingani bethu bezidingo, futhi sisebenza ngenkuthalo ukuqinisa ukuxhumana nozakwethu bokulethwa kwezidingo, izicelo, ukwesekwa kwamakhasimende, amawebhusayithi, njll.
UGopuff uthe isikwazile ukunweba ibhizinisi layo ezindaweni zokugcina izimpahla ezingaphezu kuka-500 e-United States yonkana, wathi le nkampani iyawuphikisa umbono wokuthi indaba yokunxeshezelwa kwabashayeli ibe yisithiyo.
Kwezinye izingxenye zomnotho we-gig, akuvamile ukuhlinzeka ngenkokhelo eyengeziwe kubashayeli nabanye abasebenzi. Abashayeli abavela ezinkampanini ezigibela izimoto ezifana ne-Uber ne-Lyft bake baphikise amaholo abo, kodwa lokhu ngokuvamile kungenxa yokuthi ukwehluleka kwezobuchwepheshe akuvamile.
Inkinga nge-Gopuff ukuthi, ngokungafani nenkonzo yokugibela i-ride-hailing, ekhokhela abashayeli ikakhulukazi ngenhlanganisela yebanga nesikhathi esichithwa emotweni, uhlelo lwayo luyinkimbinkimbi. Inkampani ikhokhela abashayeli ngezinkokhelo ezikhokhelwa ucezu ngalunye lomthwalo olethiwe, izimali zokuphromotha ezikhokhwa ngaphezu kwalezi zimali, kanye nebhonasi yesikhathi esisodwa yomthwalo olethwa ngezikhathi ezimatasa.
Ngaphezu kwalokho, uma umshayeli ebhalisela ukushintsha okuthile, i-Gopuff izoqinisekisa ubuncane beholo lomshayeli ngehora. Le nkampani ibiza le mixhaso emincane futhi iyinhlanganisela yokungezwani phakathi komshayeli nenkampani. U-Gopuff usanda kunqamula lolu xhaso lwezindawo zokugcina izimpahla ezweni lonke.
Ngenxa yalolu hlelo oluyinkimbinkimbi, abashayeli bavame ukunaka kakhulu ukulethwa kwabo futhi babambe ama-oda abo agcwalisiwe. Uma umholo wabo wamasonto onke noma imali ku-akhawunti yabo iphansi kuneholo labo elibaliwe, umshayeli angafaka ukuphikisa.
Umphathi osebenza endaweni yokugcina izimpahla yakwaGopuff uthe uhlelo lokusingatha lezi zicelo lunesiphithiphithi. Owayengumphathi wendawo yokugcina izimpahla wathi ezimweni eziningi, iholo labo bonke abashayeli endaweni yokugcina izimpahla lalingalungile, futhi inkampani kwakudingeka inxephezele umshayeli ngeholo elilandelayo. Umuntu ocele ukuthi igama lakhe ligodlwe, uthe inkampani izamile ukukhokha imali eyengeziwe emholweni olandelayo, kodwa kwesinye isikhathi kuthatha isikhathi eside.
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Isikhathi sokuthumela: Aug-27-2021