Imakethe yakamuva ye-venture capital imboni yokulethwa kwegrosa esheshayo ku-inthanethi. I-Getir yinkampani yaseTurkey eneminyaka engu-6 ezama ukudlula izimbangi zayo ezintsha ekwandiseni umhlaba.
London-Omusha osanda kungena ohamba phakathi kwamabhayisikili e-Uber Eats, Just Eat kanye ne-Deliveroo kanye nezikuta enkabeni ye-London uthembisa ukwanelisa izifiso zakho zamabha kashokholethi noma iphayinti lika-ayisikhilimu cishe ngokushesha: Inkampani yaseTurkey i-Getir ithi izokuthumela igilosa yakho ngemizuzu eyi-10. .
Ijubane lokulethwa kwe-Getir livela kunethiwekhi yezindawo zokugcina izimpahla eziseduze, ezifana nesivinini esimangalisayo sakamuva sokukhula kwenkampani. Eminyakeni emihlanu nengxenye ngemva kokuqala imodeli eTurkey, ivule ngokuzumayo emazweni ayisithupha aseYurophu kulo nyaka, yathola imbangi, futhi kulindeleke ukuthi iqale ukusebenza okungenani emadolobheni amathathu ase-US, kuhlanganise ne-New York, ekupheleni kuka-2021. ezinyangeni eziyisithupha nje, u-Getir wanyusa cishe amaRandi ayizigidi eziyizinkulungwane eziyi-1 ukuze abhebhethekise lokhu kuqubuka.
“Siye sasheshisa izinhlelo zethu zokuya emazweni engeziwe ngoba uma singakwenzi, abanye bazokwenza,” kusho umsunguli we-Getir uNazem Salur (leli gama lisho “letha” ngesiTurkey. incazelo). "Lona umjaho wokulwa nesikhathi."
UMnu. Saruer wabheka emuva futhi wayeqinisile. ELondon kuphela, onyakeni odlule noma ngaphezulu, izinkampani ezinhlanu ezintsha zokulethwa kwegrosa ezisheshayo ziye zangena emigwaqweni. I-Glovo yinkampani yaseSpain eneminyaka engu-6 ehlinzeka ngokuphakelwa kwezindawo zokudlela kanye negrosa. Inyuse ngaphezu kwezigidigidi ezi-5 zamaRandi ngo-Ephreli. Enyangeni edlule, uGopuff ozinze ePhiladelphia unyuse imali kubatshalizimali okuhlanganisa neSoftBank Vision Fund engu-$1.5 billion.
Phakathi nalolu bhubhane, amakhaya avalwa izinyanga futhi izigidi zabantu zaqala ukusebenzisa ukulethwa kwegrosa ku-inthanethi. Kube khona ukwanda kokubhaliswa kokulethwa kwezinto eziningi, okuhlanganisa iwayini, ikhofi, izimbali kanye ne-pasta. Abatshalizimali bathwebule lesi sikhathi kanye nezinkampani ezisekelayo ezingakulethela noma yini oyifunayo, hhayi nje ngokushesha, kodwa emizuzwini embalwa, noma ngabe inabukeni lomntwana, i-pizza efriziwe noma ibhodlela le-champagne eqhwa.
Ukulethwa kwegrosa okusheshayo kuyisinyathelo esilandelayo kugagasi lokunethezeka elixhaswe ngemali yebhizinisi. Lesi sizukulwane sijwayele uku-oda izinsiza zamatekisi phakathi nemizuzu, ukuya eholidini ezindlini ezishibhile nge-Airbnb, kanye nokuhlinzeka ngokuzijabulisa okwengeziwe lapho kudingekile.
“Lokhu akukona okwabacebile kuphela, abacebile, abacebile bangamosha,” kusho uMnu. Saruer. “Lena yimali ethengekayo,” engeza. "Lena indlela eshibhile kakhulu yokwelapha wena."
Inzuzo yemboni yokulethwa kokudla ibingakafiki. Kodwa ngokwemininingwane ye-PitchBook, lokhu akubavimbanga onxiwankulu ukuthi batshale imali elinganiselwa ku-$14 billion ekulethweni kwegrosa ku-inthanethi kusukela ekuqaleni kuka-2020. Kulo nyaka uwodwa, u-Getir uqede imizuliswano emithathu yokuxhasa ngezimali.
Ingabe i-Getir inenzuzo? “Cha, cha,” kusho uMnu. Saruer. Uthe ngemuva konyaka owodwa noma emibili, umphakathi ungathola inzuzo, kodwa lokhu akusho ukuthi yonke inkampani isivele yenza inzuzo.
U-Alex Frederick, umhlaziyi we-PitchBook ofunda imboni yezobuchwepheshe bokudla, uthe imboni ibonakala ibhekene nesikhathi sokukhula kwe-blitz. (Reid Hoffman) idalwe ukuchaza isisekelo samakhasimende somhlaba wonke senkampani eqhudelana ukuhlinzeka ngezinsizakalo ngaphambi kwanoma yimuphi imbangi. UMnu. Frederick wengeze ngokuthi okwamanje, kuningi ukuncintisana phakathi kwezinkampani, kodwa awukho umehluko omkhulu.
Omunye wabatshalizimali bokuqala abakhulu be-Getir kwakungu-Michael Moritz, usozimali webhiliyoni kanye nozakwethu we-Sequoia Capital, owaziwa ngokubheja kwakhe kwasekuqaleni ku-Google, PayPal, kanye ne-Zappos. “UGetir uvuse isasasa lami ngoba bengingakaze ngizwe abathengi bekhala ngokuthi bathole ama-oda ngokushesha,” usho kanje.
"Ukulethwa kwemizuzu eyishumi kuzwakala kulula, kodwa abasanda kufika bazothola ukuthi ukuqoqwa kwezimali kuyingxenye elula yebhizinisi," esho. Uthe kumthathe iminyaka eyisithupha i-Getir-“ingunaphakade lomhlaba wethu”-ukuxazulula izinkinga zayo zokusebenza.
Ngaphandle kwalokhu, imigwaqo yasemadolobheni emhlabeni wonke isagcwele izinsiza zokulethwa kwegrosa ezisafufusa. Njengoba ukuncintisana kuya kushuba, izinkampani eziveza izinto eLondon-ezifana namaGorilla, i-Weezy, i-Dija ne-Zapp-bezinikeza izaphulelo ezinkulu kakhulu. Ngesinye isikhathi, u-Getir wanikela ngokudla okungabiza opondo abangu-15 (cishe ama-US$20.50) ngopeni abayi-10 (cishe amasenti angu-15).
Lokhu akubandakanyi izinsiza ze-takeaway ezifake igrosa (njenge-Deliveroo). Khona-ke, naphezu kwesivinini esihamba kancane, manje sekunezitolo ezinkulu nezitolo zasemakhoneni ezihlinzeka ngezinsizakalo zokulethwa, kanye nezinsizakalo zezitolo ezinkulu zase-Amazon.
Uma iphromoshini isiphelile, ingabe abasebenzisi bazosungula imikhuba eqinile ngokwanele noma ukwethembeka okwanele komkhiqizo? Ingcindezi yokugcina yenzuzo isho ukuthi akuzona zonke lezi zinkampani ezizosinda.
UMnu. Salur uthe akakwesabi ukuncintisana ekulethweni kwegrosa ngokushesha. Uthemba ukuthi izwe ngalinye linezinkampani eziningana, njengamaketanga ezitolo ezinkulu ezinokuncintisana. Kulindwe e-United States yiGopuff, esebenza ezifundazweni ezingama-43 futhi kubikwa ukuthi ifuna ukulinganisa kwezigidigidi eziyi-15 zamaRandi.
USaruer, 59, uthengise imboni evaliwe iminyaka eminingi, waqala ibhizinisi ngokuhamba kwesikhathi emsebenzini wakhe. Kusukela lapho, ukugxila kwakhe kube isivinini kanye nempahla yasemadolobheni. Wasungula i-Getir e-Istanbul ngo-2015 nabanye abatshalizimali ababili, futhi eminyakeni emithathu kamuva wadala uhlelo lokusebenza lokugibela imoto olunganikeza abantu izimoto ngemizuzu emithathu. NgoMashi walo nyaka, lapho u-Getir ephakamisa ama-dollar ayizigidi ezingu-300, inkampani yayibiza ama-dollar ayizigidi eziyizinkulungwane ezingu-2.6, yaba i-unicorn yesibili yaseTurkey, futhi inkampani yayibiza ngaphezu kwe-dollar eyi-1 billion. Namuhla, inkampani ilinganiselwa ku-$7.5 billion.
Ezinsukwini zokuqala, i-Getir yazama izindlela ezimbili zokufeza umgomo wayo wemizuzu eyi-10. Indlela yoku-1: Igcina imikhiqizo yenkampani engu-300 kuya ku-400 elolini ebelihamba. Kodwa inani lemikhiqizo ikhasimende eliyidingayo lidlula umthamo weloli (inkampani manje ilinganisela ukuthi inani eliphelele lingaba ngu-1,500). Ukulethwa kweveni bekushiywe.
Le nkampani yakhetha Indlela yesi-2: Ukulethwa ngamabhayisikili kagesi noma ama-mopeds avela ochungechungeni lwezitolo ezibizwa ngokuthi ezimnyama (ingxube yezindawo zokugcina izimpahla nezitolo ezinkulu ezincane ezingenawo amakhasimende), amaphasishi amancane afakwe amashalofu okuthenga ukudla. ELondon, iGetir inezitolo zabantu abamnyama ezingaphezu kuka-30 futhi isivele iqalile ukuthumela eManchester naseBirmingham. Ivula izitolo ezingaba ngu-10 e-UK njalo ngenyanga kanti kulindeleke ukuthi ivule izitolo eziyi-100 ekupheleni kwalo nyaka. UMnu. Salur uthe amakhasimende amaningi asho okwengeziwe, hhayi isitolo esikhulu.
Inselele iwukuthola lezi zakhiwo-kumele zibe seduze nemizi yabantu-bese zibhekana neziphathimandla zendawo ezahlukene. Ngokwesibonelo, iLondon ihlukaniswe yaba amakomiti anjalo angu-33, ngalinye elikhipha izimvume nezinqumo zokuhlela.
E-Battersea, eningizimu-ntshonalanga yeLondon, uVito Parrinello, umphathi wezitolo ezimbalwa ezingekho emthethweni, uzimisele ngokungavumeli abafana abaletha ukudla baphazamise omakhelwane babo abasha. Isitolo esimnyama sitholakala ngaphansi kwekhothamo likaloliwe, sifihlwe ngemuva kwefulethi elisanda kwakhiwa. Kuzo zombili izinhlangothi zesikuta sikagesi esilindile, kunezimpawu ezifundeka ngokuthi “Akubhenywa, akukho kumemeza, akukho mculo onomsindo”.
Ngaphakathi, uzozwa izinsimbi ezikhala ngezikhathi ezithile ukwazisa abasebenzi ukuthi ama-oda ayangena. Umkhethi ukhetha ubhasikidi, aqoqe izinto azipakishe ezikhwameni ukuze umgibeli azisebenzise. Olunye udonga lwalugcwele amafriji, elinye lawo line-champagne kuphela. Noma kunini, kukhona abacoshi ababili noma abathathu abavaleleke endleleni, kodwa e-Battersea, umoya uzolile futhi uthule, okukude neqiniso lokuthi ukunyakaza kwabo kunembile kuya kwesibili. Ngosuku lokugcina, isikhathi esimaphakathi sokupakisha i-oda sasingamasekhondi angu-103.
UMnu. Parrinello uthe ukufinyeza isikhathi sokulethwa kudinga ukusebenza kahle kwesitolo-akufanele kuncike ekutheni abashayeli baphithizela beya kumakhasimende. “Angifuni ngisho bezwe ingcindezi yokugijima emgwaqweni,” engeza.
Kuyaphawuleka ukuthi iningi labasebenzi bakwa-Getir bangabasebenzi besikhathi esigcwele, abahola iholidi nezimpesheni, ngoba inkampani igwema imodeli yezomnotho ye-gig ebangele ukumangalelwa kwezinkampani ezifana ne-Uber ne-Deliveroo. Kodwa inikeza izinkontileka zabantu abafuna ukuguquguquka noma abafuna imisebenzi yesikhashana kuphela.
“Kunombono wokuthi uma lo msebenzi ungeyona inkontileka, awukwazi ukusebenza,” kusho uMnu Salur. “Angivumi, kuzosebenza. Ubuye wengeza wathi: “Uma ubona izitolo ezinkulu zonke lezi ezinye izinkampani ziqashe abasebenzi futhi ngeke zife.
Ukuqasha abasebenzi esikhundleni sosonkontileka kudala ukwethembeka, kodwa kuza ngentengo. U-Getir uthenga imikhiqizo kubathengisi bezitolo abese ekhokhisa imali engu-5% ukuya ku-8% ephakeme kunentengo yesuphamakethe enkulu. Okubaluleke kakhulu, intengo ayibizi kakhulu kunentengo yesitolo esincane sendawo.
UMnu. Salur uthe u-95% wezitolo ezimnyama eTurkey zinezinkampani ezizimele, wengeza ngokuthi ukholelwa ukuthi lolu hlelo lungakhiqiza abaphathi abangcono. Uma imakethe entsha isivuthiwe, i-Getir ingase ilethe le modeli emakethe entsha.
Kodwa lona unyaka omatasatasa. Kuze kube ngu-2021, i-Getir izosebenza eTurkey kuphela. Kulo nyaka, ngaphezu kwamadolobha ase-England, i-Getir iphinde yanda e-Amsterdam, eParis naseBerlin. Ekuqaleni kukaJulayi, i-Getir yenza ukutholwa kwayo kokuqala: I-Blok, enye inkampani eletha igrosa esebenza e-Spain nase-Italy. Yasungulwa ezinyangeni ezinhlanu ezedlule.
Isikhathi sokuthumela: Oct-18-2021