Abantu abajwayelene nalolu daba bathi iGopuff, inkampani entsha eletha izimpahla ngokushesha engu-$15 billion, ayigcinanga nje ngokunciphisa amaholo abashayeli bayo, kodwa futhi ikhokhela abashayeli abavame ukuba ngaphansi kweholo labo. Lokhu kuyisibonakaliso sokungasebenzi kahle kokusebenza futhi kwenza abantu bangabaze ikhono lenkampani lokukhulisa ibhizinisi layo.
Umshayeli endaweni ematasa yenkampani iPhiladelphia ulinganisele ukuthi cishe ingxenye yesithathu yomholo wakhe ovela kuGopuff yayingaphansi komholo wakhe obalwa wokuthatha ekhaya. Uthe inkampani yake yamkweleta imali engaba ngu-$800. Abashayeli kwamanye amadolobha bathi lo mkhuba uvamile nasendaweni. Bacele ukuxoxa ngezinkinga zangaphakathi ezibucayi ngokungaziwa.
I-Gopuff inesimiso sokuba abashayeli bancintisane nabameleli benkampani ngamaholo abo, futhi uma kuphakama impikiswano, i-Gopuff ivame ukukhokha umehluko. Kodwa abashayeli bathi kungathatha amasonto amaningana ukuthi inkokhelo yokufaka esikhundleni ivele kuma-akhawunti abo asebhange.
Le nkampani inciphise umholo oqinisekisiwe wabashayeli ngemuva nje kokuqoqa amaRandi ayizigidigidi eziyi-1 kubatshalizimali abafana neBlackstone, ngakho-ke isivele ibhekene nokuphikiswa okukhulu. Amaphutha okukhokha ayisikhalazo esivame kakhulu phakathi kwabashayeli, okungaba yinkinga kuGopuff njengoba izama ukwandisa ibhizinisi layo emhlabeni jikelele.
Umphathi wesitolo owayesingatha lezi zikhalazo zesinxephezelo uthe ukulungisa isikhalazo ngasinye kuyinqubo ethatha isikhathi futhi kuwuphawu lokusebenza okungekuhle kukaGopuff. Le nkinga ingase ibe yimbi kakhulu njengoba isikali sikhula, futhi ivimbele imizamo yokwenza ibhizinisi lihlale lizinzile—futhi iphazamise ubudlelwano nabakhi kanye nabanye abasebenzi.
“I-Gopuff izibophezele ekudaleni ulwazi oluhle kakhulu lozakwethu bokulethwa,” kusho okhulumela inkampani. “Njengoba sikhula, siyaqhubeka nokutshala imali eziteshini zethu zokuxhumana nabalingani bokulethwa, futhi sisebenza ngenkuthalo ukuqinisa ukuxhumana kwabalingani bokulethwa, izinhlelo zokusebenza, ukwesekwa kwamakhasimende, amawebhusayithi, njll.”
UGopuff uthe ukwazile ukwandisa ibhizinisi lakhe laya ezindaweni zokugcina impahla ezingaphezu kuka-500 kulo lonke elase-United States, nokuthi inkampani iyawuphikisa umbono wokuthi udaba lwesinxephezelo somshayeli lube yisithiyo.
Kwezinye izingxenye zomnotho we-gig, akuvamile ukunikeza abashayeli kanye nabanye abasebenzi imali eyengeziwe. Abashayeli abavela ezinkampanini ezithutha izimoto ezifana ne-Uber ne-Lyft ngezinye izikhathi bayaphikisana ngamaholo abo, kodwa lokhu kuvame ukuba ngenxa yokwehluleka kobuchwepheshe akuvamile.
Inkinga ngeGopuff ukuthi, ngokungafani nesevisi yokugibela, ekhokhela abashayeli ikakhulukazi ngokuhlanganiswa kwebanga nesikhathi esichithwa emotweni, uhlelo lwayo luyinkimbinkimbi kakhulu. Inkampani ikhokhela abashayeli ngemali ekhokhwayo yengxenye ngayinye yemithwalo ethunyelwe, imali yokukhushulwa ekhokhwa ngaphezu kwalezi zimali, kanye nebhonasi yesikhathi esisodwa yemithwalo ethunyelwe ngezikhathi ezimatasa.
Ngaphezu kwalokho, uma umshayeli ebhalisela ishifti ethile, iGopuff izoqinisekisa umholo omncane wehora womshayeli. Le nkampani ibiza lezi zibonelelo ezincane futhi iyinhlanganisela yokungezwani phakathi komshayeli nenkampani. Muva nje iGopuff inciphise lezi zibonelelo zezindawo zokugcina impahla ezweni lonke.
Ngenxa yalolu hlelo oluyinkimbinkimbi, abashayeli bavame ukunaka kakhulu ukulethwa kwabo futhi babambe ama-oda abo aqediwe. Uma umholo wabo wamasonto onke noma imali e-akhawuntini yabo iphansi kunemali engenayo ebalwe, umshayeli angafaka isikhalazo.
Umphathi osebenza e-warehouse kaGopuff uthe inqubo yokusingatha lezi zimangalo yayingahlelekile. Owayengumphathi we-warehouse uthe ezimweni eziningi, umholo womshayeli ngamunye e-warehouse wawungalungile, futhi inkampani kwakufanele ikhokhele umshayeli emholweni olandelayo. Umuntu, ocele ukungadalulwa igama lakhe, uthe inkampani yazama ukukhokha imali eyengeziwe kumholo olandelayo, kodwa ngezinye izikhathi kwakuthatha isikhathi eside.
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Isikhathi sokuthunyelwe: Okthoba-13-2021