Ibhizinisi elisha elithandwayo le-venture capital yimboni yokulethwa kokudla okusheshayo eku-inthanethi. I-Getir yinkampani yaseTurkey eneminyaka engu-6 ubudala ezama ukudlula izimbangi zayo ezintsha ekwandiseni umhlaba wonke.
ILondon-Umuntu omusha ohamba phakathi kwe-Uber Eats, i-Just Eat kanye namabhayisikili nezikuta ze-Deliveroo enkabeni yeLondon uthembisa ukwanelisa izifiso zakho zama-chocolate bar noma iphayinti le-ayisikhilimu cishe ngokushesha: Inkampani yaseTurkey i-Getir ithi izothumela ukudla kwakho ngemizuzu eyi-10.
Ijubane lokulethwa kweGetir livela kunethiwekhi yezindawo zokugcina impahla eziseduze, elihambisana nesivinini esimangalisayo sokwanda kwenkampani muva nje. Eminyakeni emihlanu nesigamu ngemuva kokuqala lo modeli eTurkey, wavula ngokuzumayo emazweni ayisithupha aseYurophu kulo nyaka, wathola umncintiswano, futhi kulindeleke ukuthi uqale ukusebenza okungenani emadolobheni amathathu ase-US, kufaka phakathi iNew York, ekupheleni kuka-2021. Ezinyangeni eziyisithupha nje kuphela, iGetir iqoqe cishe amaRandi ayizigidi eziyizinkulungwane eziyi-1 ukuze ikhuthaze lokhu kuqubuka kwalesi sifo.
“Sisheshise izinhlelo zethu zokuya emazweni amaningi ngoba uma singakwenzi, abanye bazokwenza,” kusho umsunguli weGetir uNazem Salur (leli gama lisho “ukuletha” ngesiTurkey. incazelo ka). “Lokhu kuwumjaho omelene nesikhathi.”
UMnu. Saruer wabheka emuva futhi wayeqinisile. ELondon kuphela, onyakeni odlule noma ngaphezulu, izinkampani ezinhlanu ezintsha zokulethwa kokudla okusheshayo ziye zangena emigwaqweni. I-Glovo yinkampani yaseSpain eneminyaka engu-6 ubudala ehlinzeka ngokudla nezitolo zokudlela. Iqoqe imali engaphezu kwamaRandi ayizigidi eziyizinkulungwane ezinhlanu ngo-Ephreli. Enyangeni nje edlule, i-Gopuff esePhiladelphia iqoqe imali kubatshalizimali okuhlanganisa ne-SoftBank Vision Fund engamaRandi ayizigidi eziyizinkulungwane eziyi-1.5.
Ngesikhathi sobhubhane, amakhaya avalwa izinyanga eziningi futhi izigidi zabantu zaqala ukusebenzisa ukulethwa kokudla ku-inthanethi. Kube nokwanda kokubhalisela ukulethwa kwezinto eziningi, okuhlanganisa iwayini, ikhofi, izimbali kanye ne-pasta. Abatshalizimali babambe lesi sikhathi futhi basekela izinkampani ezingakulethela noma yini oyifunayo, hhayi nje ngokushesha, kodwa ngemizuzu embalwa, kungaba yi-baby diaper, i-pizza eqandisiwe noma ibhodlela le-champagne ebandayo.
Ukulethwa kokudla okusheshayo kuyisinyathelo esilandelayo kugagasi lokunethezeka elixhaswe yi-venture capital. Lesi sizukulwane sijwayele uku-oda izinsizakalo zamatekisi ngemizuzu embalwa, ukuvakashela ama-villa ashibhile nge-Airbnb, kanye nokunikeza ukuzijabulisa okwengeziwe uma kudingeka.
“Lokhu akukhona okwabacebile kuphela, abacebile, abacebile abangakuchitha,” kusho uMnu. Saruer. “Lokhu kuyiprimiyamu engabizi kakhulu,” enezela. “Lena yindlela eshibhile kakhulu yokuziphathisa kahle.”
Inzuzo yemboni yokulethwa kokudla ibilokhu ingabonakali. Kodwa ngokusho kwedatha ye-PitchBook, lokhu akuzange kuvimbele osomabhizinisi abasungula amabhizinisi ukuthi batshale imali engaba yizigidigidi eziyi-14 zamaRandi ekulethweni kokudla online kusukela ekuqaleni kuka-2020. Kulo nyaka kuphela, i-Getir iqede imijikelezo emithathu yokuxhaswa ngezimali.
Ingabe iGetir inenzuzo? “Cha, cha,” kusho uMnu. Saruer. Uthe ngemva konyaka owodwa noma emibili, umphakathi ungaba nenzuzo, kodwa lokhu akusho ukuthi yonke inkampani isivele inenzuzo.
U-Alex Frederick, umhlaziyi kwaPitchBook ofunda imboni yezobuchwepheshe bokudla, uthe imboni ibonakala ibhekene nesikhathi sokwanda kwe-blitz. (Reid Hoffman) yadalelwa ukuchaza isisekelo samakhasimende omhlaba wonke senkampani encintisanayo ukuhlinzeka ngezinsizakalo ngaphambi kwanoma yimuphi umncintiswano. UMnu. Frederick wanezela ukuthi njengamanje, kunokuncintisana okuningi phakathi kwezinkampani, kodwa akukho mehluko omkhulu.
Omunye wabatshalizimali bokuqala abakhulu beGetir kwakunguMichael Moritz, usomabhizinisi osomabhizinisi ozimele kanye nomlingani weSequoia Capital, owaziwa ngokubheja kwakhe kwasekuqaleni ku-Google, PayPal, kanye neZappos. “IGetir ingivusele isithakazelo ngoba angikaze ngizwe noma yibaphi abathengi bekhala ngokuthi bathole ama-oda ngokushesha okukhulu,” kusho yena.
“Ukulethwa kwemizuzu eyishumi kuzwakala kulula, kodwa abasanda kufika bazothola ukuthi ukuqoqa imali yingxenye elula kakhulu yebhizinisi,” esho. Uthe kwathatha iGetir iminyaka eyisithupha—“ubuphakade bomhlaba wethu”—ukuxazulula izinkinga zayo zokusebenza.
Naphezu kwalokhu, imigwaqo yasemadolobheni emhlabeni wonke isagcwele izinsizakalo zokulethwa kokudla ezisafufusa. Njengoba umncintiswano uba mkhulu, izinkampani ezithengisa ukudla okusheshayo eLondon—njengeGorillas, Weezy, Dija kanye neZapp—ziye zanikeza izaphulelo ezinkulu kakhulu. I-Getir yake yanikeza ukudla okubiza amakhilogremu angu-15 (cishe amaRandi angu-20.50) ngama-pence ayi-10 (cishe amasenti angu-15).
Lokhu akubandakanyi izinsizakalo zokuthatha ukudla ezingene ekudleni (njengeDeliveroo). Bese kuthi, naphezu kwesivinini esihamba kancane, manje sekukhona izitolo ezinkulu nezitolo ezisekhoneni ezihlinzeka ngezinsizakalo zokulethwa, kanye nezinsizakalo zezitolo ezinkulu ze-Amazon.
Uma ukukhushulwa sekuphelile, ingabe abasebenzisi bazokwakha imikhuba eqinile noma ukwethembeka okwanele komkhiqizo? Ingcindezi enkulu yenzuzo isho ukuthi akuzona zonke lezi zinkampani ezizosinda.
UMnu. Salur uthe akesabi ukuncintisana ekulethweni kokudla okusheshayo. Unethemba lokuthi izwe ngalinye linezinkampani eziningana, njengezitolo ezinkulu ezincintisanayo. I-Gopuff elindele e-United States, enemisebenzi ezifundazweni ezingu-43 futhi kubikwa ukuthi ifuna inani lamaRandi ayizigidigidi ezingu-15.
USaruer, oneminyaka engu-59, uthengise ifektri evaliwe iminyaka eminingi, waqala ibhizinisi kamuva emsebenzini wakhe. Kusukela lapho, ukugxila kwakhe kube yisivinini kanye nokuthutha kwedolobha. Wasungula iGetir e-Istanbul ngo-2015 nabanye abatshalizimali ababili, kwathi eminyakeni emithathu kamuva wadala uhlelo lokusebenza lokugibela izimoto olunganikeza abantu izimoto ngemizuzu emithathu. NgoMashi walo nyaka, lapho iGetir iqoqa amaRandi ayizigidi ezingu-300, inkampani yathengiswa ngamaRandi ayizigidi eziyizinkulungwane ezingu-2.6, yaba yi-unicorn yesibili eTurkey, kanti inkampani yathengiswa ngamaRandi angaphezu kwezigidi eziyizinkulungwane ezingu-1. Namuhla, inkampani yathengiswa ngamaRandi ayizigidi eziyizinkulungwane ezingu-7.5.
Ezinsukwini zokuqala, iGetir yazama izindlela ezimbili ukuze ifinyelele umgomo wayo wemizuzu eyi-10. Indlela 1: Igcina imikhiqizo yenkampani engu-300 kuya ku-400 elolini elihambayo. Kodwa inani lemikhiqizo elidingwa yikhasimende lidlula umthamo weloli (inkampani manje ilinganisela ukuthi inani elifanele lingaba ngu-1,500). Ukulethwa kweveni kwashiywa.
Le nkampani ikhethe indlela yesi-2: Ukulethwa ngamabhayisikili kagesi noma ama-moped avela ochungechungeni lwezitolo ezimnyama (ingxube yezindawo zokugcina impahla nezitolo ezinkulu ezincane ezingenamakhasimende), izindlela ezincane ezigcwele amashalofu okudla. ELondon, iGetir inezitolo ezimnyama ezingaphezu kuka-30 futhi isiqalile ukuthunyelwa eManchester naseBirmingham. Ivula izitolo ezingaba ngu-10 e-UK njalo ngenyanga futhi kulindeleke ukuthi ivule izitolo eziyi-100 ekupheleni kwalo nyaka. UMnu. Salur uthe amakhasimende amaningi asho okungaphezu kwalokho, hhayi isitolo esikhulu.
Inselele ukuthola lezi zindawo—kumele zibe seduze nemizi yabantu—bese bebhekana neziphathimandla zendawo ezahlukene. Isibonelo, iLondon ihlukaniswe ngamakomiti anjalo angu-33, ngalinye likhipha izimvume nezinqumo zokuhlela.
EBattersea, eningizimu-ntshonalanga yeLondon, uVito Parrinello, umphathi wezitolo eziningana ezingekho emthethweni, uzimisele ukungavumeli abantu abaletha ukudla baphazamise omakhelwane babo abasha. Isitolo esimnyama sitholakala ngaphansi kwe-arch yesitimela, sicashe ngemuva kwefulethi elisanda kuthuthukiswa. Kuzo zombili izinhlangothi zesikuta sikagesi esilindile, kunezimpawu ezithi “Akukho ukubhema, akukho ukumemeza, akukho umculo onomsindo”.
Ngaphakathi, uzozwa izinsimbi ezikhala ngezikhathi ezithile ukuze wazise abasebenzi ukuthi ama-oda ayangena. Umkhethi ukhetha ubhasikidi, aqoqe izinto bese ezifaka ezikhwameni ukuze umgibeli azisebenzise. Udonga olulodwa lwalugcwele iziqandisi, esinye sazo esasine-champagne kuphela. Nganoma yisiphi isikhathi, kunabakhethi ababili noma abathathu abathuthwayo emzileni, kodwa eBattersea, isimo sizolile futhi sithule, okungesona iqiniso lokuthi ukunyakaza kwabo kunembile kuze kube okwesibili. Ngosuku lokugcina, isikhathi esimaphakathi sokupakisha i-oda sasiyimizuzwana eyi-103.
UMnu. Parrinello uthe ukunciphisa isikhathi sokulethwa kwezimpahla kudinga ukusebenza kahle kwesitolo - akufanele kuthembele kubashayeli abagijimela kumakhasimende. “Angifuni ukuthi bazizwe becindezelekile ngokugijima emgwaqweni,” enezela.
Kuyaphawuleka ukuthi iningi labasebenzi beGetir bangabasebenzi besikhathi esigcwele, abanemali yamaholide kanye nempesheni, ngoba inkampani igwema imodeli yomnotho wegig ebangele ukumangalelwa yizinkampani ezifana ne-Uber ne-Deliveroo. Kodwa inikeza izinkontileka kubantu abafuna ukuguquguquka noma abafuna imisebenzi yesikhashana kuphela.
“Kunombono wokuthi uma lo msebenzi ungesona isivumelwano, awukwazi ukusebenza,” kusho uMnu. Salur. “Angivumelani, uzosebenza.” Wanezela: “Uma ubona uchungechunge lwezitolo ezinkulu, zonke lezi zinkampani ezinye ziqashe abasebenzi futhi ngeke ziphelelwe yimali.”
Ukuqasha abasebenzi esikhundleni sezinkontileka kudala ukwethembeka, kodwa kuza ngentengo ethile. I-Getir ithenga imikhiqizo kubathengisi abathengisa ngobuningi bese ikhokhisa imali ephakeme ngo-5% kuya ku-8% kunentengo yesitolo esikhulu. Okubaluleke kakhulu, intengo ayibizi kakhulu kunentengo yesitolo esincane sendawo.
UMnu. Salur uthe ama-95% ezitolo ezimnyama eTurkey angama-franchise aphethwe ngokuzimela, wengeza ngokuthi ukholelwa ukuthi lolu hlelo lungakhiqiza abaphathi abangcono. Uma imakethe entsha isivuthiwe, iGetir ingase ilethe lolu hlobo emakethe entsha.
Kodwa lo nyaka umatasa. Kuze kube ngu-2021, iGetir izosebenza eTurkey kuphela. Kulo nyaka, ngaphezu kwamadolobha aseNgilandi, iGetir yanwebeka yaya e-Amsterdam, eParis naseBerlin. Ekuqaleni kukaJulayi, iGetir yathenga okokuqala: iBlok, enye inkampani yokulethwa kokudla esebenza eSpain nase-Italy. Yasungulwa ezinyangeni ezinhlanu ezedlule.
Isikhathi sokuthunyelwe: Novemba-15-2021