I-Starbucks ibilokhu ikholelwa kakhulu eku-odeni ngeselula, futhi manje ithatha isinyathelo esilandelayo ngokuvula isitolo sayo sokuqala samaselula kuphela.
I-coffee chain imemezele ngoLwesibili ukuthi izovula “isitolo sedijithali” eShanghai ekupheleni kukaSepthemba. Indawo izoba ngaphakathi kweRoastery and Tasting Room yenkampani, futhi izotholakala kuphela ngohlelo lokusebenza lwe-Starbucks.
Lesi sitolo siyingxenye yohlelo olukhulu lwe-Starbucks lokukhulisa ukuthengiswa kwayo kwedijithali ngo-30% kulo nyaka. Ngaphezu kuka-90% wokukhula kwesitolo esisha okuya phambili kwe-Starbucks kuzoba ne-drive-thrus, iningi lazo liyi-oda nenkokhelo yeselula.
“Uma ubheka imboni yezindawo zokudlela ezihlinzeka ngezinsizakalo ezisheshayo, isakhula ngokushesha okukhulu,” kusho uHoward Schultz, usihlalo kanye ne-CEO ye-Starbucks. “Akungabazeki ukuthi kunezinselelo laphaya, kodwa iqiniso liwukuthi izidingo zabathengi azikashintshi. Bafuna ukudla neziphuzo ezinhle ukuze imindeni yabo izijabulele.”
I-Starbucks drive-thrus ifana ne-McDonald's McCafé mobile order kanye ne-pay mobile app kuma-steroids, kodwa esikhundleni sokuqeda ngokuphelele i-drive-thru, i-Starbucks ifuna ukwandisa izindawo zayo ezikhona.
I-Acoolda, ifektri yezikhwama yaseShayina egxile ekukhiqizeni izikhwama zokulethwa kokudla zezinsizakalo zokudla neziphuzo. Lezi zinsuku eziyi-10 zesipiliyoni zisisiza ukukhiqiza izikhwama zekhwalithi ephezulu ngentengo efanelekile ukuze zikhonze amakhasimende angaphezu kwe-100 emhlabeni jikelele njenge-Uber/Talabat/Glovo/SF.
Njengoba siqonda, amakhasimende ajabule azenzela idumela elihle, ngakho-ke senza yonke imizamo yethu ekwakhiweni komkhiqizo nasekulawuleni ikhwalithi ukuqinisekisa ukuthi zonke izikhwama esizikhiqizile zingafinyelela ukwaneliseka kwamakhasimende ethu.
Sesikulungele ukukhiqiza izikhwama ezenziwe ngokwezifiso zebhizinisi lakho.
Isikhathi sokuthunyelwe: Agasti-30-2022