Okusesikhwameni sikaMcDonald's Big Smile eJapan

I-Golden Arches yaqala ukubonakala esitezi sokuqala seGinza Mitsukoshi Department Store esifundeni saseGinza esisezingeni eliphezulu saseTokyo ngo-1971, futhi inomlando weminyaka engama-50.
Kusukela ngaleso sikhathi, lolu chungechunge luqhubeke nokukhula nokuthuthuka eJapane, okuhlanganisa nemikhiqizo ekhethekile njengeFukubukuro Lucky Bags evame ukuthengiswa cishe ngoSuku Lonyaka Omusha. Lo nyaka ugubha iminyaka engama-50 yokusungulwa kwalolu chungechunge, futhi iMcDonald's yanquma ukusinika isikhwama esengeziwe senhlanhla esibizwa ngokuthi “iBig Smile Bag” phakathi nehlobo, esinentengo engu-3,000 yen ($27.14).
Sibe nenhlanhla yokuthola lezi zikhwama egatsheni lethu lendawo, ngakho sanquma ukukhetha esisodwa sibone ukuthi siyakufanelekela yini intengo ephezulu. Sivula isikhwama sakhe, sathola:
Isikhwama sama-yen angu-3,000, incwajana yekhuphoni, isibuyisele imali yethu, futhi kukhona ezinye, okusho ukuthi konke okusesikhwameni kuyizipho. Ngaphezu kwalokho, kunesikhwama sokuthwala lapho konke kungena khona. Lesi ngesinye sezinto esizithandayo ngoba sinalo mlingiswa omuhle ongavamile ophrintiwe ohlangothini olulodwa.
Lo mnumzane omuhle nguSpeedee, okuyi-mascot yokuqala yalolu chungechunge. Kusukela ngo-1940, abafowabo uRichard noMorris Macdonald bavula indawo yabo yokudlela yokuqala yama-burger eCalifornia ebizwa ngokuthi uhlelo lwe-“Speedee Service”.
Ngo-1967, i-1/4 Speedee yathathelwa indawo nguRonald McDonald, kwathi i-“Speedee Service System” yaqanjwa kabusha ngokuthi “iMcDonald's”.
Zonke izinto ezikulesi sikhwama senhlanhla sokugubha iminyaka engama-50 zinomuzwa wesimanje kakhulu, kufaka phakathi ama-French fries. Kwaba inhliziyo yomphathi wethu uYoshio, futhi washeshe wakhangwa ikhono laso lokupholisa.
Ngokusho kweMcDonald's Japan, iBig Smile Bag iwumkhiqizo olinganiselwe amakhasimende angawuthenga ngohlelo lwelotho kusukela mhla zingama-23 kuNhlangulana kuya kumhla zingama-30 kuNhlangulana. Sibe nenhlanhla enkulu yokuzithola zithengiswa egatsheni laseMusashi Kosugi Tokyu Plaza ngoba ezinye izintatheli zethu azikwazanga ukuzithola egatsheni lendawo, ngakho-ke uma ufuna ukuzibamba, sicela uziqaphele.
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