Ukudla Okushisayo, Abagibeli Abajabulayo: Indlela Izikhwama Zokulethwa Kokudla Ezifakwe Umshini Wokushisa Ezivikela I-ACOOLDA Ezinika Amandla Ngayo Ukulethwa KwaseShayina

Okuqukethwe

1. Isikhathi Esisha Sokulethwa Kokudla eShayina
2. Kungani JD.comUkutshalwa Kwezimali Okukhulu Kushintsha Konke
3. Lapho i-ACOOLDA Ingena Khona Esimweni Esikhulu
4. Inani Langempela Lesikhwama Sokulethwa Kokudla Esakhiwe Kahle
5. Yini Eyenza Izikhwama Zethu Zihluke (Nokuthi Kungani Abagibeli Bezithanda)
6. Yakhelwe Umsebenzi: Kusukela Emafektri Kuya Emaketangeni E-franchise
7. Isayensi Ebangela Ukuhlala Ushisa (noma Ubanda)
8. Ama-oda Angokwezifiso, Umthamo Wangempela, Akukho Drama
9. Kungani Amabhrendi Amakhulu Ethemba Ifektri Yethu Yokulethwa Kokudla
10. Silungele Ukukala Nawe — Ake Sakhe Okulandelayo

1. Isikhathi Esisha Sokulethwa Kokudla eShayina

Imigwaqo iyaphinda igcwale. Ama-oda ayangena ngesivinini esikhulu. Abagibeli bangena phakathi kwezibani zomgwaqo, ukudla okushisayo kulandelana kufakwe ngokuphephile ezikhwameni zabo. Ukulethwa kokudla eShayina akugcini nje “ngokubuya” — kuyasha.

Futhi ngemuva kwakho konke ukulethwa okubushelelezi? Kukhona isikhwama. Hhayi noma yisiphi isikhwama nje. Esisebenza kanzima, esivivinywe emgwaqweni — esenziwe lapha e-ACOOLDA.

2. Kungani JD.comUkutshalwa Kwezimali Okukhulu Kushintsha Konke

Muva nje, JD.com — yebo, lokho JD.com — imemezele umkhankaso omangalisayo wama-RMB ayizigidigidi eziyi-100 enhlanganweni yayo yokulethwa kokudla, i-JD Waimai. Kungaphezu nje kokuxhaswa ngemali. Kuyisibonakaliso. Izinto sezizohamba ngokushesha.

Sesivele sikubona. Izinhlobo zokudla eziningi ziyaqala ukwethulwa. Imikhumbi yabagibeli iyanda. Amathemba? Aphakeme kunanini ngaphambili. Futhi kuyo yonke i-dumpling eshisayo noma i-latte ebandayo okudingeka ivele kahle, manje kunengcindezi eyengeziwe yokuletha - ngokoqobo.

3. Lapho i-ACOOLDA Ingena Khona Esimweni Esibanzi

Masicacise: asithosi ama-noodle noma sipheke itiye elinamabhamuza. Kodwa thina kukhona ukuqinisekisa ukuthi ukudla kufinyelela ekhishini kuya kumakhasimende ngaphandle kokulahlekelwa umphefumulo wawo endleleni.

Yilowo umsebenzi wethu. Futhi ngokweqiniso? Siyakuthanda lokho.

Njengomuntu ozinikele isikhwama sokulethwa kokudla ifektri, besilokhu sikwenza lokhu kusukela ngo-2013. Indlunkulu yethu iseGuangzhou, inesizinda sokukhiqiza esingamamitha-skwele angaphezu kuka-12,000 eYangchun kanye nezisebenzi zesikhathi esigcwele ezingaphezu kuka-400, siyazi le ndawo ngaphakathi nangaphandle. Futhi sisanda kuqala.

4. Inani Langempela Lesikhwama Sokulethwa Kokudla Esakhiwe Kahle

Cabanga ngalokhu: uchitha amahora amaningi ulungisa isidlo sakho. Ikhasimende lakho lichofoza elithi “Oda Manje.” Emabhulokhi ambalwa ukusuka lapha, othile uthatha lokho kudla, akufake esikhwameni sakhe sokulethwa, bese efika emgwaqweni.

Manje ake ucabange ukuthi ukudla kuvela kubanda, kumanzi, noma kuhluziwe.

Akunandaba ukuthi iresiphi imnandi kangakanani. Okuhlangenwe nakho? Kuyonakele.

Yingakho ke izikhwama zokulethwa kokudla ezifudumele kubaluleke kakhulu kunalokho abathola udumo ngakho. Akukhona nje “ukuyigcina ifudumele.” Kumayelana nokugcina ikhwalithi, ukwenza imisebenzi yabagibeli ibe lula, nokunikeza izindawo zokudlela ukuzethemba kokuthi okuphuma ekhishini yilokho okubonakala emnyango.

5. Yini Eyenza Izikhwama Zethu Zihluke (Nokuthi Kungani Abagibeli Bezithanda)

Izikhwama zethu azigcini nje ngokuba yindwangu nama-zipper. Zenzelwe ukusebenza.

Zinohlobo lokuvikela olugcina izinga lokushisa — hhayi nje imizuzu engama-20, kodwa yonke isikhathi sokulethwa. Ingaphandle elingangeni manzi lizigcina zomile esimweni sezulu esibi. Izingxenye ezinkulu zenza ukuhlela iziphuzo, ukudla, kanye nama-sauce kube lula. Futhi yebo, abagibeli bayaqaphela.

Sizwile ngemikhumbi eShanghai naseShenzhen ethi amaqembu abo okuletha ukulwa ukuthi ubani othola izikhwama ze-ACOOLDA. Akuyona inhlanhla leyo. Leyo iminyaka eyishumi yokuklama, ukuhlola, ukulungisa - nokulalela.

6. Yakhelwe Umsebenzi: Kusukela Ezimbonini Kuya Emaketangeni E-franchise

Siyaziqhenya ngokusebenzisana namanye amapulatifomu amakhulu okulethwa kokudla kanye nemikhiqizo ekhona. I-Mixue Bingcheng, i-Luckin Coffee, i-Haidilao — ukudla kwabo kuyathandeka kumapulatifomu afana no-JD Waimai, futhi izikhwama zethu zihamba kahle kuzo zonke izinyathelo.

Lezi zinkampani azenzi izabelo ezincane. Nathi azenzi.

Lapho amakhasimende amakhulu edinga izinkulungwane izikhwama zokulethwa kokudla ezifudumele, eklanyelwe uhlobo lwabo lomkhiqizo, ilungele ukuthunyelwa ngokushesha — yithina abasibiza kanjalo. Yilokho ubuhle bokuba ne-real, ekwazi ukukhuliswa ifektri yesikhwama sokulethwa kokudla ngemuva kwezinto.

7. Isayensi Ebangela Ukuhlala Ushisa (noma Ubanda)

Ngeke sikucasule ngazo zonke izici zobuchwepheshe. Kodwa nansi into: ukulawula izinga lokushisa akuyona nje "into emnandi ukuba nayo." Kubalulekile.

Ngaphakathi kwesikhwama sethu ngasinye kunesakhiwo esinezingqimba eziningi esakhelwe ukubamba ukushisa noma ukubanda lapho kudingeka khona. Lokho kusho ukuthi itiye lobisi lihlala libanda kakhulu phakathi kwethrafikhi engama-degree angu-90, futhi ama-noodle ashisayo awabi shushu phakathi nohambo lwemizuzu engama-30.

Lokhu kubalulekile uma amakhasimende akho eshiya izibuyekezo ngokusekelwe ku- ukuluma okukodwa.

8. Ama-oda Angokwezifiso, Umthamo Wangempela, Akukho Drama

Siyazi ukuthi amakhasimende ezinkampani awafuni izaba. Afuna izinketho. Yingakho sisekela ukwenza ngokwezifiso okugcwele — izinto zokwakha, umbala, usayizi, ukuphrinta amalogo, ukwakheka kwangaphakathi, uma usho. I-OEM, i-ODM? Impela. Ama-oda amaningi? Njalo ngeviki.

Futhi sikwenza ngaphandle kokulibaziseka, ngaphandle kokuphazamiseka, futhi ngaphandle kokwehlisa ikhwalithi.

Yingakho abaningi kangaka izinkampani zokulethwa kokudla, izitolo zokudlela, futhi abasabalalisi bezikhwama Qhubeka ubuya. Bayazi ukuthi siyaletha.

9. Kungani Amabhrendi Amakhulu Ethemba Ifektri Yethu Yokulethwa Kokudla

Kunezimboni eziningi zokufaka izikhwama eShayina. Kodwa akuzona zonke ezakhelwe ukubambisana kwesikhathi eside.

Sitshale imali kubantu, hhayi emishinini kuphela. Ithimba lethu labasebenzi abangaphezu kuka-400 lisebenza ngaphansi kwezinhlelo eziqinisekisiwe ze-BSCI kanye ne-ISO9001. Lokho kusho ikhwalithi ezinzile, izinqubo eziphindaphindwayo, futhi akukho zinkinga kumakhasimende ethu.

Lapho ama-oda eqala ukwanda — njengoba esenjalo manje JD.com“Uhlelo Olukhulu Kabili” — udinga abahlinzeki abangaphazamisi ngaphansi kwengcindezi. Yithina leso.

10. Silungele Ukukala Nawe — Ake Sakhe Okulandelayo

Ukulethwa kokudla akunciphisi ijubane. JD.comUkunyakaza kuka-'s kumane kuyisiqalo. Imikhiqizo eminingi, amapulatifomu amaningi, abagibeli abaningi — kanye nesidingo esikhulu semishini esebenzayo, ebukeka kahle, futhi ehlala isikhathi eside.

Yilapho i-ACOOLDA ingena khona. Kungakhathaliseki ukuthi ungumhlinzeki wezwe lonke noma wesifunda, uma ufuna izikhwama zokulethwa kokudla ezifudumele okwenziwe ngokoqobo ifektri yesikhwama sokulethwa kokudla, sesikulungele ukuqala.

Xhumana nathi namuhla. Masigcine ukudla kushisa, amakhasimende ajabule, futhi ukulethwa kwezimpahla kushelele.

Asigcini nje ngokuletha izikhwama.

Siletha ukuzethemba — ukudla okukodwa ngesikhathi.