Okungaphezu Kwesikhwama: Indlela Izinto Zokulethwa Ezifakwe Ngomshini ze-ACOOLDA Ezisekela Ngayo Isizukulwane Esilandelayo Sokuphathwa Kokudla Komhlaba Wonke

Ithebula Lokuqukethwe

1. Isahluko Esisha Ekulethweni Kokudla
2. Yini Eshintshayo E-UK—Nokuthi Kungani Kubalulekile Emhlabeni Wonke
3. Indima Efihliwe Yesikhwama Sokulethwa Kokudla
4. Lokho Amakhasimende Akulindele: Ukufudumala, Ukuphepha, Nokufika Ngesikhathi
5. Lapho Singena Khona: Ukuzibophezela kwe-ACOOLDA Emishinini Yokulethwa Ehlakaniphile
6. Ngaphakathi Kwezikhwama Zethu Zokulethwa Kokudla Ezifakwe Ukushisa: Akusikho Ukupakisha Kuphela
7. Kungani Abagibeli Bekhetha Izikhwama Zethu Ngokuphindaphindiwe
8. Yakhelwe Ibhizinisi: I-OEM, Umkhiqizo Owenziwe Ngokwezifiso, kanye Nokuqiniseka Okukhulu
9. Ifektri Yethu, Umgogodla Wakho: Isikali Sihlangabezana Nobuciko
10. Masichaze kabusha ukulethwa, ndawonye

1. Isahluko Esisha Ekulethweni Kokudla

Ukulethwa akusikho lokho okwakuyikho ngaphambili. Kushesha kakhulu. Kuhlakaniphile. Futhi ngaphansi kwengcindezi enkulu kunanini ngaphambili—kusuka kohulumeni, kumapulatifomu, nakubantu abachofoza ukuthi “oda manje.” Uma isidlo sakusihlwa somuntu siseduze, konke—yonke imininingwane emincane—ibalulekile. Ukuvuza, ibhega elibandayo, ukwehla okulibazisekile? Lokho ukubuyekezwa okulindile. Yilapho sikholelwa khona ukuthi imishini efanele ingenza umehluko omkhulu.

2. Yini Eshintshayo E-UK—Nokuthi Kungani Kubalulekile Emhlabeni Wonke

Muva nje, amagama amakhulu emhlabeni wokulethwa kokudla e-UK afana ne-Uber Eats, i-Just Eat, ne-Deliveroo abe yizihloko zezindaba ngokuqinisa imithetho yawo—ethula ubuchwepheshe bokubona ubuso kanye nokuhlolwa okuqinile ukuze kumiswe ukusetshenziswa okungagunyaziwe kwama-akhawunti omgibeli. Lokho akuyona nje inkinga yendawo. Kuyisibonakaliso. Amapulatifomu athatha umthwalo wemfanelo ngokungathi sína. Futhi akuseyona nje inkinga yabagibeli—kumayelana nohlelo lonke, kufaka phakathi imishini.

Ezinkampanini zokulethwa kwezimpahla, lokhu kungasho amazinga aqinile, ukulandelela okungcono, uphawu olucacile—kanye nesidingo semishini esihlala sihlolwa.

3. Indima Efihliwe Yesikhwama Sokulethwa Kokudla

Ungase ungakuboni ekuqaleni, kodwa isikhwama sokulethwa kokudla yilapho ulwazi lukhanya khona noma lucwila khona. Yilokho okuvikela ukudla. Kukugcina kushisa. Noma kubanda. Kuvikela amasoso ekungeneni kanye nama-fries ekudabukeni. Yilokho ikhasimende elikubona kuqala lapho umnyango uvuleka. Akusiso isikhwama nje kuphela. Yilokho uhlobo lwakho olusebenzayo.

4. Lokho Amakhasimende Akulindele: Ukufudumala, Ukuphepha, Nokufika Ngesikhathi

Kulezi zinsuku, izinga liphezulu. I-pizza efudumele ayilungile. I-ayisikhilimu encibilikisiwe ayimnandi. Futhi isikhwama sephepha esimanzi? Asingaze siye lapho.

Izikhwama zethu zokulethwa kokudla ezivalekile zenzelwe ukulwa nesikhathi nesimo sezulu. Izendlalelo eziningi zokuvikela ukushisa? Hlola. Indwangu yangaphandle engangeni manzi? Impela. Izingxenye ezinkulu ezinezihlukanisi ezihlakaniphile? Uyabheja. Ngoba akekho okufanele aqagele ukuthi ama-noodle ashisayo agcine ekusiphi isikhwama—nokuthi asashisa yini.

5. Lapho Singena Khona: Ukuzibophezela kwe-ACOOLDA Emishinini Yokulethwa Ehlakaniphile

Kusukela ngo-2013, besilokhu senza izikhwama zempilo yangempela—hhayi nje ukuthwebula izithombe. Siyi-ACOOLDA, ifektri yokulethwa kwezikhwama zokudla eseGuangzhou, enezisebenzi ezingaphezu kuka-400 ezinamakhono kanye nezakhiwo ezintathu zokukhiqiza ezigcwele eYangchun. Sibone imboni ishintsha, ikhula, futhi ifuna okwengeziwe—futhi siqhubeke phambili kuzo zonke izinyathelo zendlela.

Senza izikhwama zokulethwa kokudla ezifudumele abakulungele lokho umhlaba ozobaphonsa kukho: ukuchitheka, ukushisa, imvula, izimoto ezigijimayo ngesikhathi sokujaha, kanye nokugijima ngezitebhisi ngezikhathi ezithile.

6. Ngaphakathi Kwezikhwama Zethu Zokulethwa Kokudla Ezifakwe Ukushisa: Akuyona I-Padding Kuphela

Masibe qotho—noma ubani angasho ukuthi isikhwama sakhe “sishisa kakhulu.” Kodwa akuzona zonke izinto zokuvikela ezakhiwe ngendlela efanayo. Silungise zonke izingqimba zezikhwama zethu ukuze sinikeze ukulawula izinga lokushisa okuhlala isikhathi eside. Ukudla kuhlala kusha. Iziphuzo zihlala zibanda. Ingaphakathi lihlala liqinile ngaphansi kwengcindezi, kuyilapho ingaphandle lilwa nomoya, imvula, kanye nezikhukhula zansuku zonke zemigwaqo yedolobha.

Futhi usayizi? Ake sithi sinendawo. Ngeke uzwe abagibeli bekhalaza ngendawo encane. Kunesizathu esenza amakhasimende ethu aqhubeke nokubuya ukuze aphinde a-ode ngobuningi.

7. Kungani Abagibeli Bekhetha Izikhwama Zethu Ngokuphindaphindiwe

Abagibeli bangaphambili, futhi uma izikhwama zabo zingasebenzi, nosuku lwabo alusebenzi. Yingakho sigxile ekusebenziseni izinto zangempela—izintambo zamahlombe ezikhululekile, ama-lining okulula ukuwahlanza, ukuthunga okuqinile, isakhiwo esilula, kanye nemiklamo yokudonsa noma ye-zip evala ngempela.

Omunye umgibeli wasitshela ukuthi isikhwama sethu “sasingesokuqala esingazange siwele lapho ngisivula”—futhi uma uke washintsha ijubane emvuleni, lokho kubaluleke kakhulu kunalokho okucabangayo.

8. Yakhelwe Ibhizinisi: I-OEM, Umkhiqizo Owenziwe Ngokwezifiso, kanye Nokuqiniseka Okukhulu

Asigcini nje ngokuba ngumhlinzeki wezikhwama. Singumlingani wemikhiqizo efuna ukuthi izimpahla zayo zihambisane nombono wayo. Udinga ilogo yakho enombala ogcwele? Ufuna ukwenza ngokwezifiso usayizi, indwangu, noma izinga lokuvikela? Uthanda isikhwama sangemuva noma uhlobo lokuphatha ngesandla? Ayikho inkinga.

Sinikeza izinsizakalo ze-OEM kanye ne-ODM ngezinketho eziguquguqukayo zama-oda amakhulu. Kungakhathaliseki ukuthi uhlinzeka ngezindawo zokudlela ezingu-500 noma lonke iqembu labagibeli likazwelonke, sesikulungele. Futhi siyazi ukuthi singaletha kanjani ngesikhathi—ngaso sonke isikhathi.

9. Ifektri Yethu, Umgogodla Wakho: Isikali Sihlangabezana Nobuciko

Efektri yethu eYangchun, sihlanganisa isivinini ngokucophelela. Ngayinye yamamitha-skwele ethu angu-12,000 igcwele izinhlelo nezandla ezaziyo ukuthi zenzani. Sinesitifiketi se-BSCI ne-ISO9001. Lokho akukhona nje okokubukisa—kuyingxenye yesizathu esenza izinkampani zisithembe lapho izingozi ziphezulu futhi ivolumu inkulu.

Ngemuva kwakho konke ukuthunyelwa kwezikhwama zokulethwa kokudla ezivikelwe yi-insulated kunethimba elikhathalelayo—futhi lokho kwenza umehluko omkhulu.

10. Masichaze kabusha ukulethwa, ndawonye

Umhlaba wokulethwa kokudla ushintsha ngokushesha—futhi awunciphisi ijubane. Imithethonqubo, ubuchwepheshe, okulindelwe ngamakhasimende—konke kuyashintsha. Kodwa into eyodwa ihlala ifana: abantu bafuna ukudla kwabo kusha, kuphephile, futhi kuthembekile.

Silapha ukusiza ibhizinisi lakho ukufeza leso sithembiso, njalo.

Uma ufuna ifektri yokulethwa kokudla ethembekile eqondayo ukuthi abagibeli, izindawo zokudlela, kanye nezinkampani zokulethwa kwezimpahla zidingani—singathanda ukukhuluma. Ake sakhe imishini engagcini nje ngokuhlala isikhathi eside, kodwa futhi ephakamisa nebhizinisi lakho.