Lapho Ukulethwa Kokudla Emnyango Wakho Kushibhile, Ukucindezeleka Kuwela Esikhwameni Sokulethwa Kokudla Esikufikisa Lapho

Okuqukethwe

1. Iqhawe Elifihliwe Elingemuva Kokulethwa Kwesidlo Esishisayo
2. Impi Yamanani Okulethwa Kokudla YaseShayina – Lokho Okukushoyo Kubadlali Bangempela
3. Kungani Imayela Lokugcina Manje Liyimayela Elibiza Kakhulu
4. Indlela i-ACOOLDA Eyaba Ngayo Ifektri Yezikhwama Zokulethwa Kokudla Ehamba Phambili eShayina
5. Okungaphezu Kwesikhwama Nje – Kuyindlela Yokuphila Eshisayo Yomkhiqizo Wakho
6. Yini Eyenza Izikhwama Zethu Zokulethwa Kokudla Ezifakwe Ukushisa Zisebenze Ngempela?
7. Abagibeli Abagcini Ngokuphatha Izikhwama – Baphatha Idumela Lakho
8. Kusukela Esitezi Sefektri Kuya Ku-Frontline: Indlela Esisingatha Ngayo Ama-oda Amakhulu Ngaphandle Kokujuluka
9. Ukwenza Ngokwezifiso Okukwenza Uvelele – Hhayi Olunye Uphawu Esikhwameni
10. Ikusasa Lokulethwa Alisheshi – Lihlakaniphile, Liluhlaza Kakhulu, Futhi Lakhiwe Ukuze Lihlale Njalo

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Lapho Ukulethwa Kokudla Emnyango Wakho Kushibhile, Ukucindezeleka Kuwela Esikhwameni Sokulethwa Kokudla Esikufikisa Lapho

Uzibonile izihloko eziphambili. I-Meituan inciphisa amanani. I-Alibaba ithela izigidigidi ekulethweni kwezimpahla ngokushesha. JD.com ukudla okuthembisayo ngemizuzu engama-29. EShayina, impi yamanani okulethwa kokudla ayigcini nje ngokushisa - iyashisa. Kumakhasimende? Kuyamangalisa. Isidlo sakusihlwa esishisayo esingaphansi kohambo lwesitimela esingaphansi komhlaba? Ngibhalise.

Kodwa ngemuva kwezigcawu, kuyisiphithiphithi.

Imingcele iyaphela. Abagibeli bancipha. Futhi imikhiqizo - izindawo zokudlela, amakhishi amafu, izitolo zokudla - ngokuzumayo iyabuza: Sikugcina kanjani ukudla kushushu, kusha, futhi kuphephile… uma umuntu oletha ukudla egijima ngokumelene newashi futhi izindleko zokudonsa zicishe zingabi yilutho?

Yilapho singena khona.

Kwa-ACOOLDA, besilokhu sikulo mdlalo kusukela ngo-2013. Hhayi njengeplatifomu yobuchwepheshe. Hhayi njengohlelo lokusebenza lokulethwa. Kodwa njengamandla athule ngemuva kwezinkulungwane zokulethwa nsuku zonke — abenzi bezikhwama zokulethwa kokudla ezivikelwe ngokushisa empeleni umsebenziAsisibo nje abanye isikhwama sokulethwa kokudla ifektri. Singabantu i ifektri yezikhwama zokulethwa kokudla lapho amapulatifomu, imikhumbi, kanye nemikhiqizo edumile ifika khona lapho idinga okuthile okungeke kwehluleke ngo-3 ekuseni lapho kunesiphepho.

Ifektri yethu? Indawo yokukhiqiza engeyona eyobuwula engamamitha-skwele ayi-12,000 eYangchun, eGuangdong. Abantu abangaphezu kuka-400 abachithe iminyaka engaphezu kweshumi bethuthukisa ubuciko bokuthutha okushisa. Isitifiketi se-BSCI ne-ISO9001 — ngoba uma wenza imishini yezwe langempela, ukusika amakhona akuyona inketho.

Futhi njengamanje, njengoba wonke umdlali eShayina ezama ukuletha ngokushesha nangokushibhile, ingcindezi ku- isikhwama akukaze kube phezulu.

Izindleko Zangempela Zokulethwa “Kwamahhala”

Masibe neqiniso — uma ukudla kuvela kubanda, ubani osolwayo? Hhayi uhlelo lokusebenza. Hhayi umgibeli. Yindawo yokudlela. “Ukudla kwakho bekungashisi,” kusho ikhasimende. Isibuyekezo senkanyezi eyodwa. Ulahlekelwe ukwethembeka. Kuqediwe.

Kodwa iqiniso? Kungase kungabi yiphutha lekhishi. Kungase kube yisikhwama.

Izikhwama eziningi zokulethwa okuthiwa “ezifakwe ugesi” zikhona laphaya? Zincane. Zishibhile. Zibukeka zilungile ngesonto lokuqala. Bese ulwelwesi luyaxebuka. Iziphu ziyanamathela. Ungqimba olungangeni manzi luyaphela emvuleni. Futhi ngokuzumayo, lokho kudla okungu-$20 kuhlezi ethuneni elimanzi nelifudumele.

Yingakho izinkampani eziningi ziphendukela ezixazululweni zangempela — njengohlobo esilwenzayo efektri yethu yokulethwa kokudla. Ngoba uma uphakathi kwempi yamanani, into yokugcina ongakwazi ukuyikhokhela ukulahlekelwa ikhasimende ngenxa yesikhwama esibi.

Kwenzekani Uma Isikhwama Sisebenza Ngempela?

Sake sasebenza nenkampani enkulu yokulethwa kokudla eShanghai. Babebhekene nezikhalazo — “i-ayisikhilimu yami yayincibilikile,” “isobho lami lalibanda,” “isikhwama sasinuka ngendlela exakile.” Bashintshela ezikhwameni zethu zokulethwa kokudla ezivikelwe ngokushisa. Ngemva kwezinyanga ezintathu? Izikhalazo zehle ngo-68%. Ukushintshana kwabagibeli kwehle. Ngani? Ngoba izikhwama zazilula ukuzithwala, zihlala isikhathi eside, futhi empeleni zazigcina izinto zibanda.

Akusiwo umlingo lowo. Lokho kuwukuklama.

Izikhwama zethu zokulethwa kokudla ezivalekile zisebenzisa uhlelo lokushisa olunezingqimba ezintathu — i-PE foam ephezulu, i-aluminium foil ekhanyayo, kanye nolwelwesi lwangaphakathi oluqinisiwe. Asigcini nje ngokufaka “ulwelwesi” bese silubiza ngosuku. Sihlola yonke inqwaba ezimweni zangempela: ukushisa okungu-40°C, amakamelo abandayo abandayo, imvula elingisiwe, ukuvulwa nokuvalwa okuphindaphindiwe. Uma ingagcini izinga lokushisa imizuzu engaphezu kuka-90, ayiphumi efektri.

Futhi yebo, sibone izikhwama zethu zisetshenziswa ebusika obungu--10°C eHarbin kanye nasehlobo elingu-42°C eGuangzhou. Ziyabambelela.

Abagibeli Bangabantu, Hhayi Amarobhothi — Phatha Imishini Yabo Njengoba Ibalulekile

Wake wazama ukugibela isikuta phakathi kwezimoto zaseBeijing ngo-8 ebusuku unentambo ephukile egobhoza ehlombe lakho? Noma ukuvula uziphu onamathelayo ngeminwe eqandisiwe? Lokho kuyimpilo yansuku zonke yabagibeli abaningi bokulethwa kwezimpahla.

Uma abagibeli bezonda izimpahla zabo, bayayeka. Noma basika amakhona. Bashiya ukudla elangeni. Bayayeka ukuvala isikhwama. Bayayeka ukukhathalela.

Kodwa uma benesikhwama esihle sokulethwa kokudla esinomswakama — esilula, esilinganiselayo, esinama-zipper abushelelezi namabhande anezindwangu — kushintsha konke. Bashesha. Baphephile. Bajabule kakhulu.

Sibe nabaphathi bezimoto abasitshela ukuthi: “Selokhu sashintshela ku-ACOOLDA, amaphuzu ethu okwaneliseka kwabagibeli akhuphuke. Baze baziqhenye ngendlela isikhwama esibukeka ngayo.” Kukhulu lokho. Ngoba umgibeli oziqhenyayo ungumgibeli othembekile.

Futhi uma uyindawo yokudlela noma ipulatifomu, ingabe lokho kuthembeka? Lolo uhlobo lwakho oluhamba emgwaqweni.

Asigcini nje ngokwenza izikhwama — Sakha umbono wokugcina womkhiqizo wakho

Bheka, noma ubani angabeka uphawu esikhwameni esishibhile. Kodwa uma isikhwama siphuka emavikini amabili, lokho kuthumela siphi isigijimi?

Embonini yethu yezikhwama zokulethwa kokudla, siyajula. Ufuna umbala owenziwe ngokwezifiso ohambisana nobunikazi bomkhiqizo wakho? Usuqedile. Udinga indwangu ekhethekile - njenge-ripstop nylon ukuze iqine kakhulu, noma i-TPU enobungani nemvelo ukuze kugcinwe imvelo? Siyitholile. Ufuna izingxenye zangaphakathi ezihlukanisa izinto ezishisayo nezibandayo? Sizoyiklama.

Senza i-OEM ne-ODM ephelele. Lokho kusho ukuthi awutholi nje isikhwama — uthola yakho isikhwama. Kungakhathaliseki ukuthi amayunithi angu-500 noma angu-50,000, siyawaphatha. Sithumele ezindaweni zokudlela eThailand, abahlinzeki bezokuthutha eSaudi Arabia, imikhiqizo ye-e-commerce eJalimane. Ama-oda amakhulu? Yilokho esakhelwe khona.

Futhi ngenxa yokuthi silawula yonke inqubo — kusukela ekutholeni indwangu kuya ekuthungeni kuya ekupakisheni — sigcina izindleko ziphansi ngaphandle kokulahlekelwa ikhwalithi. Yileyo ndlela esinganikeza ngayo izikhwama zokulethwa kokudla ezisezingeni eliphezulu ngamanani anengqondo, ngisho nasempini yamanani.

Akukhona nje Ukugcina Ukudla Kushisa — Kumayelana Nokugcina Ukwethembana Kuphila

Cabanga ngakho: isikhwama sokulethwa siyinto yokugcina ethinta ikhasimende lakho ngaphambi kokuba lidle. Akusikho nje ukupakisha. Kuyingxenye yesipiliyoni.

Isikhwama sokulethwa kokudla esihlanzekile, esiqinile, nesifakwe kahle esinomswakama sithi: Siyakhathalela. Singochwepheshe. Asizange sinciphise amathuba.

Isikhwama esibuthakathaka, esinukayo, nesivuzayo sisho okuphambene nalokho.

Sibone amakhasimende esebenzisa izikhwama zethu ukuqinisa uhlobo lwawo — ngamaphrinti enziwe ngokwezifiso, amakhodi e-QR, ngisho namanothi amancane okubonga ngaphakathi kwendwangu. Izinto ezincane. Kodwa ziyanamathela.

Elinye ikhishi lamafu eShenzhen lisitshele ukuthi: “Amakhasimende aqale ukuthumela izithombe zesikhwama ezinkundleni zokuxhumana. Athi sibukeka ‘sisezingeni eliphezulu.’ Besingalindele lokho.”

Yilokho amandla okuthola imininingwane ngendlela efanele.

Yakhelwe Isikali, Isekelwe Okuhlangenwe Nakho

Ake sixoxe ngezinombolo. Izisebenzi ezinekhono ezingaphezu kuka-400. Indawo yokukhiqiza engamamitha-skwele ayi-12,000. Iminyaka engaphezu kweshumi senza izikhwama zokushisa kwamanye amanethiwekhi okulethwa amatasa kakhulu eShayina. Asisibo abantu abasha abazama ukukuqonda. Sidlule emahoreni okuxakeka, ezinkathini zemvula, nasezinkathini zamaholide eziphakeme kakhulu.

Uma ufaka i-oda elikhulu kithi, awufaki engozini yokubambezeleka noma ikhwalithi engaguquki. Sinemishini, abantu, kanye nezinhlelo zokuletha ngesikhathi, njalo. Futhi uma udinga ukushintsha okusheshayo? Singakwenza.

Ngoba ezweni lokulethwa okusheshayo, ulinde amasonto amabili ukuthi izikhwama zakho zifike? Lokho akuyona inketho.

Ikusasa Lokulethwa Aligcini Ngokusheshisa — Lihlakaniphile Futhi Lizinzile

Sibona futhi amakhasimende amaningi ecela izinketho ezinobungani nemvelo. Izindwangu eziphinde zasetshenziswa. Ama-lining abola. Izikhwama zenzelwe ukuhlala iminyaka engaphezu kwemi-3, hhayi izinyanga ezi-3. Yilapho-ke nathi siya khona.

Iklayenti elilodwa laseYurophu lalifuna isikhwama sokulethwa kokudla esingasetshenziswa kabusha ngokuphelele — esingenazo izinto ezixubile, okulula ukusihlukanisa. Sachitha izinyanga eziyisithupha sisithuthukisa. Manje sebesisebenzisa emadolobheni ayi-12. Yilolo hlobo lobambiswano esiluthandayo.

Ngoba ikusasa lokulethwa aligcini nje ngokusheshisa. Limayelana nomthwalo wemfanelo. Nokuqina. Nokuqinisekisa ukuthi isikhwama esiphethe ukudla kwakho sibaluleke njengokudla uqobo.

Ake Sakhe Into Ehlala Njalo — Ndawonye

Uma usebenzisa uchungechunge lwezindawo zokudlela, uphatha imikhumbi yokulethwa kokudla, noma uhlinzeka ngezikhwama zokulethwa kokudla ezivikelwe ngumoya kwabanye, usuvele uyazi: ingcindezi iyanda. Amanani ayehla. Amathemba ayakhuphuka. Futhi isikhwama? Asisabonakali.

Kubaluleke kakhulu emsebenzini.

Kwa-ACOOLDA, asiyona nje enye ifektri yokulethwa kokudla ekhiqiza amakhophi ashibhile. Singumlingani obelokhu ematasa, oqondayo ukuthi abagibeli babhekene nani, ukuthi imikhiqizo idingani, nokuthi amakhasimende alindeleni.

Senza izikhwama zokulethwa kokudla ezivikelwe ngokushisa ezigcina ukudla kushushu, kubanda, komile, futhi kusha — kungakhathaliseki ukuthi umgibeli uhamba ngesivinini esingakanani noma ukuthi imvula ina ngamandla kangakanani.

Futhi uma usukulungele ukuyeka ukulahlekelwa amakhasimende ngenxa yokudla okubandayo bese uqala ukwakha ukwethembana ngokulethwa ngakunye, ake sixoxe.

Imibala eyenziwe ngokwezifiso. Amalogo enziwe ngokwezifiso. Izingxenye ezenziwe ngokwezifiso. I-OEM. I-ODM. Ama-oda amakhulu? Sikuphathele.

Ngoba ekugcineni, akukhona nje ukuletha ukudla.

Kumayelana nokuletha ukwethenjwa — isikhwama esisodwa sokulethwa kokudla esinomshini wokufudumeza ngesikhathi.